• By Admin
  • Star Interiors Private Limited

Client Overview

Anupam Royals is a well-established manufacturer and supplier of premium hotelware and institutional kitchen s, catering to a wide range of B2B customers across India.

With a strong focus on quality, functionality, and finish, the brand serves hotels, restaurants, caterers, cloud kitchens, and large-format commercial buyers. Their portfolio spans multiple categories and sizes, requiring a showroom environment that can effectively display variety while maintaining a premium and organized presentation.

The Mayapuri showroom serves as a key customer touchpoint for institutional buyers, making design, layout clarity, and visibility critical to the overall brand experience.

Project Brief & Objectives

  • Display Hierarchy: Clear zoning through wall and centre fixtures to support wide SKU range

  • Spatial Flow: Optimised aisle planning for intuitive customer movement

  • Structural Performance: High load-bearing systems for heavy hotelware

  • Premium Materiality: Industrial-grade MS frameworks with refined wood finishes

The design approach focused on creating a structured and scalable display system that could accommodate Anupam Royals’ extensive range while maintaining clarity and visual hierarchy.

Wall-mounted fixtures maximised vertical display capacity, while centre fixtures enhanced circulation. Special emphasis was placed on durability and premium aesthetics.

Custom-Designed Display Solutions

Design Intent

Each fixture was custom-designed to handle weight, size variation, and merchandising density.

System Strategy

  • Wall-mounted units for vertical display

  • Centre racks for aisle anchoring

  • Modular shelf layouts

Engineering Considerations

  • Industrial-grade MS framework

  • Reinforced shelves

  • Modular construction for expansion

Final Executed Showroom

End-to-end design, fabrication, and installation of custom wall and centre fixtures for a premium hotelware showroom.

The execution translated design intent into a scalable environment capable of supporting heavy-duty s.

  • Custom wall fixtures maximised display

  • Centre units improved circulation

  • Balanced functionality with premium presentation

Execution Highlights & Display Strategy

Display Strategy

  • Wall fixtures for vertical merchandising

  • Centre racks for navigation

  • Clear category zoning

Engineering & Performance

  • High load-bearing MS framework

  • Reinforced shelving

  • Modular design

Buyer Experience

  • Clean organised layout

  • Improved visibility

  • Faster decision-making

     

Spatial Planning Outcome & Buyer Experience

The showroom layout focused on spatial clarity, circulation efficiency, and uninterrupted visibility.

  • Long-format fixture runs

  • Strategic centre units

  • Clean sightlines

  • Easy navigation

This enabled institutional buyers to assess scale and quality quickly while reducing decision fatigue.

 

Key Outcomes

Spatial Efficiency

  • Smooth customer flow

  • Clear aisle planning

Buyer Experience

  • Faster SKU comparison

  • Clear category zoning

Merchandising Performance

  • High density without clutter

  • Strong focal points

Commercial Impact

  • Optimised B2B procurement

  • Scalable future planning

Materiality & Craftsmanship

  • Premium wood finishes

  • Industrial-grade MS frameworks

  • High load-bearing shelves

  • Clean joinery and concealed fixings

Centre Fixture Engineering

  • Heavy-duty fixtures

  • Robust MS framework

  • Multi-level shelving

  • Durable finishes

Fixture Typologies & Merchandising Logic

Wall Fixture Systems

  • High-density vertical display

  • Adjustable shelving

  • Clear sightlines

Centre Display Fixtures

  • Mid-floor category anchors

  • Heavy-duty structure

  • Visual focal points

Merchandising Logic

  • Strategic zoning

  • Smooth transitions

  • Efficient comparison

Modular Display Features

  1. Modular Reconfiguration Capability

  2. A-Frame Structural Design

  3. Pegboard Utility System

  4. Tiered Display Shelves

These features support seasonal assortments, promotions, and evolving categories.

Project Outcome

A scalable retail fixture environment designed to support:

  • High-density merchandising

  • Intuitive navigation

  • Long-term flexibility

  • Premium showroom experience

Built for Anupam Royals

Anupam Royals was envisioned as a modern B2B retail destination where display clarity, movement, and material quality define buyer experience.

Star Interiors Pvt. Ltd. partnered with the brand to deliver a balanced ecosystem of modular wall systems and freestanding units.

Every element was engineered for adaptability, efficiency, and premium character.

“Well-designed retail environments are not just seen — they are experienced.”