• By Admin
  • Star Interiors Private Limited

Signature Visual Backdrop — Liquor Zone, Spencer’s Quest Mall

A custom-designed visual backdrop developed as part of the store-wide fixture and environment strategy for Spencer’s Retail at Quest Mall.

This signature installation defines the Liquor Zone, enhances ambience, and elevates the premium brand impression.

Key Features

  • Fully integrated with billing counter and overhead lighting

  • Signature bottle-grid backdrop as a visual storytelling element

  • Precision MS framework for durability and alignment accuracy

  • Backlit diffusion panels for consistent premium illumination

  • Custom overhead lighting fixture for strong visual highlighting

  • Category-aligned display racks for cohesive zone identity

  • Part of the store-wide custom fixture package ensuring unified finishes and design language

Liquor Zone Backdrop — 3D Design Visualization

A meticulously engineered 3D concept created to define the premium visual identity of the Liquor Zone.

Design Highlights

  • Statement bottle-grid feature wall with illuminated accents

  • Integrated overhead lighting box for enhanced visibility

  • Custom-engineered MS framework for structural stability

  • Category-aligned shelving system for seamless integration

  • Material and finish palette previewed for consistency

The visualization served as the foundation for engineering, fabrication, and final on-site execution.

“3D visualization created by Star Interiors Pvt. Ltd. for Spencer’s Quest Mall.”

Category Zone Highlight — Fish, Meat & Cheese Departments

A premium, hygiene-forward dual-category environment engineered for freshness, visibility, and intuitive navigation.

Design Highlights

A purpose-built fresh-food environment designed to elevate hygiene, operational efficiency, and visual storytelling.

Key Features

  • Hygiene-first counters with easy-clean surfaces and glass sneeze guards

  • Temperature-controlled display counters for freshness retention

  • Premium overhead lighting and accent signage (Fish & Meat / Cheese)

  • Warm wood slats, soft grey cladding, and black ceilings for upscale appeal

  • Structured circulation planning to avoid congestion and odor crossover

  • Integrated service areas for efficient staff workflow

Category Zone Highlight — Coffee House

A hospitality-inspired micro-zone designed to introduce café-style ambience into the hypermarket.

Design Highlights — Coffee House

A boutique-style environment engineered to enhance sensory appeal and shopper dwell-time.

Key Features

  • Café-inspired architectural canopy with warm timber beams

  • Brand-forward counter with illuminated panels and premium cladding

  • Dedicated seating enclosure with greenery and picket fencing

  • Warm, diffused lighting for inviting ambience

  • Premium colour palette using soft browns and natural textures

  • Customer-centric spatial planning for smooth circulation

Crafted to deliver a café-style retreat within a high-traffic retail environment — warm, distinctive, and operationally seamless.

Category Zone Highlight — Kids Apparel

A vibrant and highly organized apparel zone designed for families and young shoppers.

Design Highlights — Kids Apparel

An apparel environment engineered for visibility, intuitive browsing, and vibrant brand storytelling.

Key Features

  • Zonal lighting identity with custom linear fixtures

  • High-capacity modular gondolas for efficient SKU management

  • Bold KIDS navigation signage for instant recognition

  • Strategic circulation planning for clutter-free movement

  • Colour-coordinated merchandising for seasonal storytelling

  • Robust MS framework with upholstered elements for durability

Designed to deliver an energetic, family-friendly shopping experience optimized for high-volume apparel retailing.

Category Zone Highlight — Ice Cream Parlour

A pastel-themed dessert micro-zone crafted to recreate a boutique ice-cream parlour experience.

Design Highlights — Ice Cream Parlour

A signature dessert destination designed to enhance visual delight and customer pause-time.

Key Features

  • Pastel boutique colour palette using mint greens and soft gold trims

  • Custom architectural canopy framing the zone as a micro-destination

  • Brand-forward counter façade with illuminated menus

  • Temperature-controlled display counters for product visibility

  • Decorative hero elements including oversized cone sculptures

  • Optimized customer flow planning for easy ordering and movement

This zone brings playful charm, premium storytelling, and operational efficiency together in a high-footfall retail environment.

Signature Visual Backdrop — Liquor Zone, Spencer’s Quest Mall

A custom-designed visual backdrop developed as part of the store-wide fixture and environment strategy for Spencer’s Retail at Quest Mall.

This signature installation defines the Liquor Zone, enhances ambience, and elevates the premium brand impression.

Key Features

  • Fully integrated with billing counter and overhead lighting

  • Signature bottle-grid backdrop as a visual storytelling element

  • Precision MS framework for durability and alignment accuracy

  • Backlit diffusion panels for consistent premium illumination

  • Custom overhead lighting fixture for strong visual highlighting

  • Category-aligned display racks for cohesive zone identity

  • Part of the store-wide custom fixture package ensuring unified finishes and design language

Liquor Zone Backdrop — 3D Design Visualization

A meticulously engineered 3D concept created to define the premium visual identity of the Liquor Zone.

Design Highlights

  • Statement bottle-grid feature wall with illuminated accents

  • Integrated overhead lighting box for enhanced visibility

  • Custom-engineered MS framework for structural stability

  • Category-aligned shelving system for seamless integration

  • Material and finish palette previewed for consistency

The visualization served as the foundation for engineering, fabrication, and final on-site execution.

“3D visualization created by Star Interiors Pvt. Ltd. for Spencer’s Quest Mall.”

Category Zone Highlight — Fish, Meat & Cheese Departments

A premium, hygiene-forward dual-category environment engineered for freshness, visibility, and intuitive navigation.

Design Highlights

A purpose-built fresh-food environment designed to elevate hygiene, operational efficiency, and visual storytelling.

Key Features

  • Hygiene-first counters with easy-clean surfaces and glass sneeze guards

  • Temperature-controlled display counters for freshness retention

  • Premium overhead lighting and accent signage (Fish & Meat / Cheese)

  • Warm wood slats, soft grey cladding, and black ceilings for upscale appeal

  • Structured circulation planning to avoid congestion and odor crossover

  • Integrated service areas for efficient staff workflow

Category Zone Highlight — Coffee House

A hospitality-inspired micro-zone designed to introduce café-style ambience into the hypermarket.

Design Highlights — Coffee House

A boutique-style environment engineered to enhance sensory appeal and shopper dwell-time.

Key Features

  • Café-inspired architectural canopy with warm timber beams

  • Brand-forward counter with illuminated panels and premium cladding

  • Dedicated seating enclosure with greenery and picket fencing

  • Warm, diffused lighting for inviting ambience

  • Premium colour palette using soft browns and natural textures

  • Customer-centric spatial planning for smooth circulation

Crafted to deliver a café-style retreat within a high-traffic retail environment — warm, distinctive, and operationally seamless.

Category Zone Highlight — Kids Apparel

A vibrant and highly organized apparel zone designed for families and young shoppers.

Design Highlights — Kids Apparel

An apparel environment engineered for visibility, intuitive browsing, and vibrant brand storytelling.

Key Features

  • Zonal lighting identity with custom linear fixtures

  • High-capacity modular gondolas for efficient SKU management

  • Bold KIDS navigation signage for instant recognition

  • Strategic circulation planning for clutter-free movement

  • Colour-coordinated merchandising for seasonal storytelling

  • Robust MS framework with upholstered elements for durability

Designed to deliver an energetic, family-friendly shopping experience optimized for high-volume apparel retailing.

Category Zone Highlight — Ice Cream Parlour

A pastel-themed dessert micro-zone crafted to recreate a boutique ice-cream parlour experience.

Design Highlights — Ice Cream Parlour

A signature dessert destination designed to enhance visual delight and customer pause-time.

Key Features

  • Pastel boutique colour palette using mint greens and soft gold trims

  • Custom architectural canopy framing the zone as a micro-destination

  • Brand-forward counter façade with illuminated menus

  • Temperature-controlled display counters for visibility

  • Decorative hero elements including oversized cone sculptures

  • Optimized customer flow planning for easy ordering and movement

This zone brings playful charm, premium storytelling, and operational efficiency together in a high-footfall retail environment.

Planning Intelligence & Retail Strategy

Strategic Planning Approach

  • High-efficiency, high-engagement store planning

  • Category adjacencies designed to improve product discovery

  • Clear visual hierarchy for intuitive navigation

Retail Performance Thinking

  • High-rotation categories positioned for maximum visibility

  • Impulse and add-on zones placed along natural circulation paths

  • Balanced aisle widths to improve shopper dwell time

Star Interiors Pvt. Ltd. | Retail Fit-Out & Store Fixture Specialists

Scalability & Replicability

Scalable Design System

  • Modular fixture designs adaptable across store sizes

  • Standardised gondolas, counters, and category systems

  • Flexible zoning logic scalable from compact to large formats

  • Consistent material palette ensuring brand continuity

Replication-Ready Execution

  • Repeatable fixture specifications for faster rollouts

  • Optimised layout systems for rapid site-to-site adaptation

  • Pre-defined material and finish standards

  • Reduced lead times through design standardisation

Star Interiors’ Role in the Transformation

What We Delivered

Design Intelligence

  • Store zoning and customer flow planning

  • Category-led layout strategy

  • Experience-driven fixture concepts

Custom Fixture Engineering

  • Curved feature islands and gondolas

  • Integrated wood–metal systems

  • Durable, high-traffic retail finishes

Execution & Rollout Readiness

  • Modular systems designed for replication

  • Standardised specifications for faster execution

  • Scalable design adaptable across formats

Project Impact & Brand Outcome

Project Highlights

  • Transformation into a modern, experience-led retail format

  • Strong visual identity through custom fixtures and detailing

  • Improved customer flow and in-store engagement

  • Premium materials balancing durability and aesthetics

  • Scalable design system for future expansion

Business Outcomes

  • Elevated brand perception and shopping experience

  • Optimised layouts for operational efficiency

  • Clear zoning and intuitive navigation

  • Future-ready store model across locations

  • Long-term value through standardised systems

Category Zone Highlight — Liquor Section

A premium, high-visibility liquor environment engineered to elevate brand storytelling, category navigation, and upscale shopping experience.

Design Highlights — Liquor Section

A refined, atmosphere-driven zone designed for immersive, premium retail engagement.

Key Features

  • Architectural ceiling identity with warm timber slats and illuminated canopies

  • Premium wall bay systems with MS frames and LED-integrated showcases

  • Branded spotlight installations for enhanced storytelling

  • High-density modular gondolas for efficient bottle stocking

  • Clear segmentation: Scotch → Single Malt → Vodka → Gin → Wine

  • Warm wood textures, dark metal trims, and integrated lighting

  • Strategic circulation planning for seamless shopper movement

Designed to deliver a sophisticated, well-organised, and immersive liquor experience focused on clarity, ambience, and performance.

Category Zone Highlights — FMCG

A high-efficiency FMCG environment designed for speed, visibility, and smooth navigation.

Design Highlights — FMCG

  • Wide, unobstructed aisles for continuous flow

  • Unified shelving for strong category blocking

  • Optimised shelf heights for easy scanning

  • Integrated LED lighting for clear visibility

  • Premium aisle-end branding

Operational Advantages

  • Faster replenishment through modular systems

  • Improved stock rotation efficiency

  • Higher SKU density without visual clutter

  • Better planogram discipline

  • Enhanced upselling opportunities

Experience Impact

  • Easy navigation across daily-need categories

  • Organised, clutter-free displays

  • Increased impulse buying

  • Premium FMCG experience aligned with Spencer’s Retail standards

Category Zone Highlights — Fresh Market

A vibrant, produce-led environment designed for freshness, colour, and shopper delight.

Design Highlights — Fresh Market

Design Intent

  • Produce-first layout highlighting freshness and abundance

  • Wide, open pathways for fluid movement

  • Tiered modular displays for strong visibility

  • Integrated greenery and overhead trellis

  • Clear zoning for F&V, dairy, eggs, and exotics

Operational Advantages

  • Faster replenishment with open-front crates

  • Better hygiene through elevated platforms

  • Efficient waste control

  • Consistent merchandising standards

  • Higher peak-hour throughput

Experience Impact

  • Strong visual appeal boosting freshness confidence

  • Premium ambience through lighting and materials

  • Easy comparison and decision-making

  • Increased impulse buying

  • Modern, vibrant market atmosphere

Category Zone Highlight — Women’s Apparel

A visually expressive apparel environment designed for effortless exploration and premium presentation.

Design Highlights — Women’s Apparel

Design Intent

  • Boutique-inspired layout with colour stories

  • Modular wall bays with backlit headers

  • Balanced hanging, facing, and folded displays

  • Wide browsing aisles

  • Integrated mirrors and soft lighting

Operational Advantages

  • Faster replenishment with modular systems

  • Improved organisation with concealed storage

  • Higher SKU density without clutter

  • Better planogram control

  • Smooth crowd movement

Experience Impact

  • Elevated brand perception

  • Easier garment comparison

  • Higher impulse purchase potential

  • Fashion-led shopping experience

Category Zone Highlight — Home & Living

A curated lifestyle zone combining crockery and home textiles for cohesive presentation.

Design Highlights — Home & Living

Design Intent

  • Unified zone for crockery and textiles

  • Modular wall systems with integrated lighting

  • Mixed hanging, stacking, and boxed displays

  • Warm-toned finishes

  • Clear category segmentation

Operational Advantages

  • Faster replenishment

  • Improved hygiene and storage efficiency

  • Higher SKU capacity

  • Strong planogram discipline

  • Smooth aisle flow

Experience Impact

  • Premium lifestyle ambience

  • Easier product comparison

  • Extended browsing through cross-category adjacency

  • Strong lifestyle destination positioning

“A thoughtfully curated Home & Living zone delivering comfort-led, aesthetically refined shopping experiences.”

Category Highlight — Signature Lighting Features

A cohesive lighting language designed to enhance visibility, ambience, and brand identity.

Design Highlights — Signature Lighting

Key Features

  • Custom architectural lighting markers

  • Warm-toned diffusion panels

  • Integrated backlit headers

  • Suspended sculptural lighting forms

  • Track and linear lighting combinations

  • Category-aligned lighting cues

Experience Impact

  • Enhanced product clarity

  • Strong brand recognition

  • Improved zone recall

  • Premium, modern ambience

Category Highlight — Billing & Checkout Experience

A customer-first checkout environment enabling faster throughput and premium brand expression.

Design Highlights — Checkout Zone

Design Intent

  • Modular counters with integrated lighting

  • Clearly defined queuing zones

  • Optimised counter spacing

  • Premium front-wall branding

  • Strategic impulse product placement

Operational Advantages

  • Faster billing speed

  • Reduced congestion

  • Improved staff workflow

  • High planogram consistency

  • Clear customer guidance

Experience Impact

  • Stress-free checkout journey

  • Elevated brand perception

  • Increased impulse sales

  • Improved shopper confidence

  • Cohesive frontline design

Designed With Purpose

Project Highlights

  • Cohesive hypermarket environment

  • Signature lighting and premium fixtures

  • Enhanced customer flow and category clarity

  • Design-led solutions for scalable performance

This project demonstrates how thoughtful spatial planning, premium shopfitting systems, and unified lighting strategies can transform large-format retail environments. Every element—from category zoning to fixture engineering—has been carefully crafted to enhance shopper experience, streamline operations, and support long-term scalability.

The design philosophy focuses on modularity, precision, and durability, ensuring adaptability to evolving retail needs while maintaining consistent visual identity across departments.